Matthew Cornell






I posted an advertisement for a vacant position on Seek last week. I sat back and waited, and hoped, and waited. I really needed to fill this position. I needed someone experienced and who wanted to work hard to help our clients with their home renovation projects. The response was […]

Some Light Reading


Whatever business arena you decide to enter, defining your target market is critical because it helps you to focus your attention on your customers. Market research should play a big part of what part of the business arena (market seent) you focus on. Ask these questions: Who are your clients/customers? […]

Your Target Market