One of the easiest way is to get your name known in your neighbourhood is signage. Having a good logo and easy to remember business name will help drive business to your door.
My first few logos were designed in-house and they sufficed for the first couple of years, but after a while we needed a professional image and commissioned a local graphic designer and marketing expert to design a logo for us.
Now that we have a professional logo we use it everywhere.
- Drawings; and
- On our company cars.
A good design company will give you your logo in a number of formats to make it as easy to use as possible. For instance the logo that you use on your website needs to be in a compressed format where as the logo that you use to commission signwriting on your car needs to be high definition.
Our brief to the logo designer was for a logo that would be recognisable without any words and that looked as good in black and white as it does in colour because a lot of our documents get photocopied or faxed.
The cost of getting your logo sign written onto your car is definitely worth it in my opinion.