The end of the financial year is nearly here and as a small business owner you’ll want to time your purchases and income to suit yourself. I just found this great article with 21 tips for things to do in these final days before the new financial clicks over and I […]

End of Financial Year Tips

I was asked yesterday, “What are you looking for in a job applicant.” My answer was surprisingly simple. “Someone who can spell, punctuate and use grammar correctly.” That is my number one way of weeding out job applications when I’m looking for new staff. Here’s my 5 tips to get […]

5 tips to get your job application past first base

SEO Image
I’m helping a friend set up their new website at the moment. We’ve uploaded a WordPress site, added some plugins and a few photos. We’re trying to get discovered online in a fairly competitive market. Search engine marketing is where we are now focusing. Google Rank Everyone is trying to […]

Search Engine Marketing for the Small Business Owner

I posted an advertisement for a vacant position on Seek last week. I sat back and waited, and hoped, and waited. I really needed to fill this position. I needed someone experienced and who wanted to work hard to help our clients with their home renovation projects. The response was […]

Some Light Reading

Whatever business arena you decide to enter, defining your target market is critical because it helps you to focus your attention on your customers. Market research should play a big part of what part of the business arena (market seent) you focus on. Ask these questions: Who are your clients/customers? […]

Your Target Market