As the Southern Hemisphere spins through the earth’s hottest summer, fashion enthusiasts in Queensland, New South Wales and Victoria are posing and strutting in the latest trends that encapsulate the spirit of the sun-drenched months.
G’day. My name is Matthew Cornell and I’ll be your photographer and Summer Fashion Guide!
From vibrant hues to playful silhouettes, here’s a guide for brands and models looking to refresh their wardrobes and stay on-trend this summer.
1. Queensland’s Love for Tropical Paradise Prints
Queensland’s tropical climate sets the stage for a summer wardrobe bursting with paradise-inspired prints. Think lush palm leaves, exotic florals, and vibrant fruits adorning men’s shirts, lady’s dresses, tops, and accessories.
Brands, infuse a touch of the tropical oasis into your summer 2025 collection. Create garments that evoke the easy-breezy essence of Queensland summers.
Models: embrace these prints for photoshoots that transport viewers to a sun-soaked paradise.
2. NSW desire for Coastal Chic
New South Wales, with its stunning coastal landscapes, calls for a wardrobe that seamlessly transitions from beach to catwalk.
Coastal chic is the theme, featuring breezy linen separates, nautical stripes, and beachy accessories (sunglasses and summer hats).
Brands, curate your collection so that it captures the laid-back sophistication of NSW’s coastal towns. Models – showcase the versatility of these pieces against the backdrop of sandy shores and deep blue waters.
3. Victoria digs the Bold Brights
Melbourne summer fashion rules take you to a bold, vibrant vista.
Bright hues will dominate the apparel this summer. Electric pinks, citrus oranges, and bold blues that make your eyes pop will make this year’s summer statements.
Victorian brands – elevate your collections with eye-catching colours.
Models! Saunter the city in vivacious ensembles with some classic lines styled with colours and fabrics that zap out the energetic pulses of urban life.
4. Relaxed Linen Elegance
Linen remains a perennial favourite this summer in Australia. It offers comfort and elegance perfect for the Australian summer.
In all three states this 2025, brands will incorporate relaxed linen pieces that exude effortlessness, timelessness and cool comfort.
Flowy dresses, wide-legged trousers, and lightweight blouses in neutral tones underpin wardrobes around the country.
Models can then pair these staples with easy-flowing summer-styled linen showpieces.
5. Sustainable Swimwear
We’ve all noticed the increasing focus on sustainability. Swimwear is a showpiece for eco-conscious designers taking centre stage across Australia.
Brands this summer can align with this trend by creating swimwear lines using recycled materials and eco-friendly practices. Throw caution to the wind and engage a young eco-friendly student fashion designer for the summer season and benefit from fresh ideas and statement pieces.
Models: advocate for sustainable fashion. Highlight the beauty of these environmentally conscious swimsuits by posing against natural backdrops like Queensland’s beaches, NSW’s coastal stretches and Victoria’s country air!
6. Athleisure All Day
This summer of 2025, the athleisure trend continues to thrive, offering a perfect blend of comfort and style for active lifestyles.
Brands can design athleisure-inspired pieces suitable for everything from beachside yoga sessions in Mooloolaba to city strolls in Melbourne.
Models can showcase the versatility of athleisure in photoshoots that capture the dynamic energy of summer activities in all three states.
7. Statement Accessories
Timeless looks will be accessorised with bold statement accessories that fight for the limelight this summer!
Queensland brands will pair their vibrant hues with bold earrings and tropical-inspired bikini strap gems, while NSW brands will embellish their coastal chic aesthetic with pretty necklaces and luscious woven hats.
In Victoria, the urban scene welcomes chic white dresses adorned with Sanava.J strap gems and oversized sunglasses. Brands and models alike can play with statement accessories to add a touch of personality to their summer ensembles.
Brands and models throughout Queensland, New South Wales, and Victoria will be collaborating and inspiring our fashion industry with forethought and fun,
Tropical prints, coastal chic elegance and vibrant urban vibes ensure this summer will present a diverse and exciting array of fashion trends for those looking to make a statement.
Brands and models, start planning your wardrobe updates now and get ready to shine in the hottest trends of the season!
Summer Fashion Australia
The sun’s blazing, the waves are crashing, and the air whispers the sweet promise of endless days by the beach.
Ah, summer in Australia! But amidst the sun-drenched euphoria, a familiar question arises: “What do I wear?” Fear not, fashion comrades, for this guide unveils the secrets to slaying summer style, Aussie style.
Embracing the Sunshine
Australia’s summers are vibrant explosions of colour, so embrace the spirit with bold hues and playful prints. Swap your winter blacks for sunshine yellows, coral pinks, and turquoise blues.
Channel the tropical vibes with palm print dresses, floral-embroidered shirts, and vibrant batik motifs.
Don’t shy away from colour clashes – let your outfit be a symphony of summer cheer!
Beach Ready Chic
For days spent basking on golden sands, prioritize light, breathable fabrics like linen, cotton, and breezy chambray.
Think breezy maxi dresses, flowing skirts, and cropped tops that capture the coastal breeze.
Opt for swimwear that speaks to your personality – classic one-pieces for timeless elegance, sporty bikinis for active fun, or playful high-waisted sets for vintage-inspired charm.
Remember, accessories are your allies: layer on delicate shell necklaces, sun hats with playful brims, and chunky sunglasses for that effortless beach-bum chic.
City Slicker Summer
Even urban landscapes transform under the summer sun.
Swap your office suits for lightweight tailored trousers, airy blouses, and chic jumpsuits. Crisp white shirts always make a statement, paired with linen blazers for a touch of polish.
For breezy evenings, embrace the sundress trend – flowing silhouettes in floral prints or bold solids will keep you cool and stylish. And don’t forget the footwear! Sandals, mules, and wedges add a touch of summer flair, while sneakers remain ever-reliable for urban adventures.
Sunset Soirees Under the Stars
As the sun dips below the horizon, summer unfolds its magical evenings.
For sunset soirees and rooftop gatherings, amp up the glam factor. Think cocktail dresses in silky satins or jewel tones, paired with statement earrings and heels that click on cobblestones.
For a more relaxed vibe, try a flirty midi skirt with a tucked-in silk blouse and strappy sandals. And remember, a light scarf or shawl adds a touch of elegance as the night air cools.
The Finishing Touches
No summer outfit is complete without the perfect accessories. Sunglasses, in all shapes and sizes, are your essential shield against the sun’s glare. Straw hats or woven totes add a touch of summer charm, while a statement bag can elevate even the simplest outfit.
Don’t forget sunscreen – protect your skin while adding a healthy glow. And finally, embrace the carefree spirit of summer! Let your confidence shine, twirl in your sundress, and savour every sun-soaked moment.
Remember, Australian summer fashion is all about celebrating freedom, vibrancy, and personal style. So break out the bold colours, embrace the breezy fabrics, and most importantly, have fun!
Fashion Photography Packages:
- Half-Day Photoshoot (4 hours): Ideal for lookbooks or smaller campaigns. Includes a pre-shoot consultation, professional lighting setup, and a selection of edited high-resolution images. Pricing starts at AUD 1,500.
- Full-Day Photoshoot (8 hours): Perfect for comprehensive campaigns or multiple outfit changes. This package offers extended shooting time, a variety of setups, and a larger collection of edited images. Pricing starts at AUD 3,500.
- Custom Packages: Tailored to your specific needs, whether it’s an editorial spread, e-commerce photography, or a unique creative project. Contact us to discuss your vision and receive a personalised quote.
Additional Services:
- Professional Styling and Makeup: Collaborate with our network of experienced stylists and makeup artists to enhance the visual appeal of your shoot. Services are available upon request and priced separately.
- Location Scouting: We can assist in finding the perfect backdrop to complement your brand’s aesthetic, whether it’s a studio setting or an on-location shoot.
Why Choose Matthew Cornell Photography?
With a passion for fashion and a keen eye for detail, I am committed to delivering high-quality images that resonate with your target audience. My approach is friendly and professional, ensuring a comfortable environment that brings out the best in every shoot.
Book Your Summer 2025 Fashion Photoshoot Today!
Don’t miss the opportunity to capture the latest trends and elevate your brand’s image this summer. Contact me to schedule your fashion photoshoot and let’s create something extraordinary together.
Note: Prices are indicative and may vary based on specific project requirements. For a detailed quote, please reach out directly.