I asked Google Bard, Google’s answer to A.I., about the future of SEO for fashion brand marketing (or for marketing if every brand for that matter).
The answer is that human interaction is still required to manage the next generation of brand marketing.
Brands it is time to upskill and align yourself with the next generation of marketing.
Here is Google’s answer.
Google AI’s take on the future of AI in fashion
You’re right to be thinking ahead about the potential impact of AI on SEO. While AI is undoubtedly changing the landscape of search optimization, it’s unlikely to completely remove the need for human expertise. Instead, AI is more likely to augment what humans do, making SEO more efficient and data-driven.
Here are some strategies you can consider to future-proof your client acquisition even if SEO evolves significantly:
- Focus on high-touch services: Even with AI handling basic SEO tasks, clients will still value human expertise for complex projects, strategic decision-making, and personalized consultations. Develop your skills in areas like:
Content strategy and creation: AI can generate content, but it takes a human touch to understand brand voice, target audience, and create truly engaging content that resonates.
Technical SEO audits and implementation: AI can crawl websites and identify technical issues, but humans are needed to interpret the data, prioritize fixes, and implement solutions.
Data analysis and reporting: AI can gather and analyze vast amounts of data, but humans are needed to make sense of the insights, draw conclusions, and translate them into actionable recommendations for clients.
- Expand your skillset: Don’t limit yourself to just SEO. Consider branching out into related areas like:
Social media marketing: Strong social media presence is crucial for brand visibility and online engagement. Learn how to develop effective social media strategies and campaigns for your clients.
Paid advertising: PPC ads can be a powerful way to drive targeted traffic to a website. Master the art of creating and managing effective ad campaigns across platforms like Google Ads and Facebook Ads.
Email marketing: Email marketing remains a valuable tool for nurturing leads and driving sales. Learn how to create engaging email campaigns and build effective email lists for your clients.
- Embrace AI as a tool: Instead of fearing AI, see it as an opportunity to improve your efficiency and effectiveness. Learn how to use AI-powered SEO tools to gather data, analyze trends, and automate repetitive tasks. This will free up your time to focus on the high-value, strategic aspects of SEO that AI can’t replace.
- Build strong relationships: Focus on building strong relationships with your clients and understanding their unique needs and challenges. This will allow you to provide them with personalized solutions and consultative services that go beyond basic SEO.
- Stay updated on industry trends: The digital marketing landscape is constantly evolving. Make it a priority to stay updated on the latest trends and technologies in SEO, AI, and other relevant fields. This will help you adapt your strategies and stay ahead of the curve. Remember, the key to success in the future of digital marketing is to be adaptable, data-driven, and focused on providing high-value services to your clients. By embracing AI, expanding your skillset, and building strong relationships, you can ensure that your fashion photography business thrives even if SEO takes a different form.