Brand Photography Fashion and Apparel Photography

Fashion Photography Trends in 2024

As the world of fashion photography evolves, staying ahead of the trends is key to creating visuals that resonate with contemporary aesthetics.

Hi. I’m Matt Cornell and I’ll be your photographer.

Join me as we explore the fashion photography trends of 2024, as we blend innovation with timeless elegance.

1. Sustainable Fashion Focus:
In 2024, the fashion industry will continue its shift toward sustainability, and fashion photography will follow suit. Expect to see an emphasis on eco-friendly shoots, featuring sustainable fashion brands and a conscious approach to production. Big brands will be rolling out clothes from recycled materials and putting the spotlight on reducing fashion’s footprint. Smaller brands will tie themselves to eco-friendly production and materials. Photographers can harness this trend by showing themselves to be eco-friendly and sustainable in their photography, settings and marketing.

2. Cinematic Storytelling:
Fashion photography is going to transcend still images with the rise of cinematic storytelling. Narrative-driven photoshoots will compelling stories will combine with reels and short movies to add another layer to fashion’s vista. Expect to see fashion campaigns that unfold like scenes from a captivating movie complete with enigmatic heroes and social media influencers. Photographers should expand their repertoire with short videos, enigmatic stories and picturesque backdrops to action-packed stories!

3. Authentic Diversity and Inclusivity:
Celebrating diversity and inclusivity is a timeless trend gaining momentum and fashion photography will draw from diverse and broad models.

2024 will celebrate a broader representation of beauty, embracing different body types, ethnicities, and gender expressions.

Photographers will need to show off their ability to work with a broad landscape of characters and influencers and grow the trust of multiple ethnicities.

4. Technological Fusion:
The integration of technology into fashion photography will capture centre stage.

Anticipate the hefty use of artificial intelligence as we start to encounter more opportunities for augmented reality (AR) and virtual reality (VR) elements.

Models and real experiences will still take centre stage but expect AI images (and backdrops) to make a strong entry into marketing and advertising.

Interactive website shopping malls will bring the online fashion shopping experience to a new level and a fraction of the cost with more stores and opportunities for savvy marketers.

5. Bold Color Palettes:
Vibrant and bold colour choices will dominate fashion photography in 2024.

Expect photographers to experiment with striking colour palettes that evoke emotion and make a bold statement. Placed over a backdrop of teals and limes, new soulful colours will elicit strong emotions amid contemporary turmoil.

6. Nostalgic Influences:
A nod to the past is evident in the resurgence of nostalgic influences. Vintage-inspired fashion photography, reminiscent of different eras, creates a timeless yet modern aesthetic. Immerse in old-school sepia prints and rickety silent movies as big brands attempt to stand out amid the noisy online space.

Nolstagic image of a fashion model.

7. Minimalism and Simplicity:
In contrast to bold colours, minimalism, and simplicity maintain their allure. Clean lines, uncluttered compositions, and a focus on essential elements continue to be a powerful trend in 2024. Stable clothing elements will become the canvas for bold statements of fashion and design.

8. Unconventional Perspectives:
Fashion photographers are exploring unconventional perspectives and angles, breaking free from traditional norms. Expect compositions that challenge perceptions and offer fresh, unexpected viewpoints. Experimental and exciting viewpoints will escalate fashion’s statements.

As we explore 2024, I am excited by the opportunities within fashion photography’s vista.

As a fashion photography professional, I’m dedicated to helping clients expand within these trends while infusing photoshoots with a touch of timeless elegance.

Together let’s craft images that not only reflect current aesthetics but stand the test of time.

Ready to dive into the latest trends? Let’s create fashion magic together. Drop me a message on Facebook or Contact Me to find out how far we are willing to go to help your fashion brand succeed.