Your Ultimate Guide to Staying Stylish
As the warm breeze starts to sweep across the country, it’s time to pack away those winter woollies and embrace the vibrant, sun-soaked style that Australian summers are famous for.
Summer 2024 is gearing up to be a season of bold statements, playful silhouettes, and a fresh spin on timeless classics.
Whether you’re a fashion brand, a model, or a stylist, this guide will keep you ahead of the curve and ready to make waves.
Let’s dive into the hottest fashion trends that will define summer 2024 in Australia!
1. Bright and Bold Colours Make a Splash
Summer 2024 is all about colour, and not just any colour—think vibrant oranges, electric blues, and sunny yellows.
These bold hues are set to take over everything from beachwear to evening ensembles, infusing energy and optimism into every look.
For those who dare to stand out, mixing and matching these vivid tones will create eye-catching outfits that demand attention.
For a more subdued approach, anchor a bright piece with neutral tones for a balanced yet striking look.
Fashion Tip: For brands, consider creating collections that feature these bold colours prominently. Models, try experimenting with different combinations to find what makes you pop in front of the camera.
2. Retro Revival Insider Secret “The 70s Are Back!”
The 70s are making a major comeback this summer, and the influence is unmistakable.
Expect to see high-waisted flares, tie-dye prints, and crochet tops dominating the fashion scene.
The bohemian vibe is back in full force, with flowy maxi dresses and wide-brimmed hats becoming essential wardrobe staples.
This trend is perfect for brands and stylists looking to inject a relaxed, carefree spirit into their summer collections.
Fashion Tip: Brands should consider incorporating these retro elements into their summer lines. Models and stylists can play with accessories like oversized sunglasses and platform shoes to nail the 70s look in photoshoots.
3. Sustainable Chic – Reduce Your Footprint with Eco-Friendly Fashion
Sustainability continues to be a driving force in fashion, and Summer 2024 is no exception.
Australian brands are increasingly focusing on eco-friendly fabrics, upcycled materials, and ethical production processes.
This season, consumers are not just looking for style—they’re also seeking out brands that are mindful of their environmental impact.
Organic cotton, bamboo, and recycled polyester are just a few of the materials gaining popularity.
Fashion Tip: Brands should highlight their sustainable practices in their marketing to attract conscious consumers. Models can showcase eco-friendly fashion in photoshoots, promoting a message of style with substance.
4. The Power of Prints – Matching Patterns and Personality!
Prints are making a bold statement this summer, with everything from vibrant florals to playful polka dots in the spotlight.
Animal prints are also making a return, adding a wild edge to summer wardrobes.
The key to wearing prints this season is confidence—whether it’s a leopard print bikini or a floral maxi dress, owning the look is essential.
Fashion Tip: Brands should explore creative print designs that align with their unique style. Models, don’t shy away from mixing prints—done right, it can add depth and interest to your portfolio.
5. Athleisure Meets Glam and Styles in the New Casual
Athleisure continues to dominate, but this summer it’s taking on a more glamorous twist.
Sporty crop tops paired with sleek skirts, or joggers matched with sequined tanks, are just the beginning.
This trend blends comfort with a hint of luxury, making it perfect for those hot summer days when you want to look chic without compromising on comfort.
Fashion Tip: Brands should consider creating versatile pieces that can transition from day to night. Models and stylists can play with layering and accessories to elevate athleisure looks for a photoshoot.
6. Effortless Elegance sees The Return of the Slip Dress
The slip dress is back, and it’s more versatile than ever.
Whether styled for a casual day out or an evening event, the slip dress is the go-to piece for effortless summer elegance.
Its simplicity is its strength, making it a favourite for both brands looking to offer timeless pieces and models who want a versatile outfit option for photoshoots.
Fashion Tip: Brands can offer slip dresses in various fabrics and colours to cater to different styles. Models and stylists, consider accessorising with statement jewellery or layered pieces to add a personal touch.
Ready to Make Summer 2024 Unforgettable?
Summer 2024 is all about embracing bold styles, sustainable choices, and playful fashion.
Whether you’re a fashion brand looking to showcase your latest collection, a model eager to expand your portfolio, or a stylist ready to craft unforgettable looks, this season is bursting with opportunities.
Let’s make Summer 2024 the most stylish one yet!
Reach out today to book your professional photoshoot and capture the essence of the season. Whether you’re a brand ready to launch your new collection or a model looking to shine, we’re here to help you create stunning visuals that stand out. Contact us now and let’s create something extraordinary together!